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Hi, I'm Amber.  

I am a passionate experience researcher from the beautiful town of Gainesville, Florida. I use human-centered research to create great user experiences.


Construction Personalization

Creating a more personalized experience for bidding web app users.

My Role

Lead UX Researcher

Main Goal

Understand the users of a construction bidding web app

Road Constuction
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Home Renovator

Understanding different customer types and needs to create a more personalized experience.

My Role

Lead UX Researcher 

Main Goal

Gain a better understanding of how non-contractor customers use the website


Ordering Immunizations

Simplifying the unnecessarily complex process of ordering vaccines to allow health providers to spend more time caring for their patients.

My Role

Lead UX Researcher & Interaction Designer

Main Goal

Simplify the complex process of ordering vaccines

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1Florida ADRC

Creating a central location to disseminate a variety of scientific research relating to Alzheimer’s disease to both families and researchers.

My Role

Lead Web & Graphic Designer

Main Goal

Create a resource for families and researchers to learn about Alzheimers


Hi, I'm Amber! I'm a passionate and versatile UX Researcher focusing on human needs first. I've been working in software for the past 9 years, with the last 3 dedicated solely to research working to create digital experiences that make life easier. 


After graduating from UF (Go Gators!) I started my career as a business manager/scrum master, which I've found gives me a unique perspective in the field of UX. I've found my background to be super helpful with communication between all roles on multi-disciplinary teams. 


If I had a superpower it would have to be organizing. From Marie Kondo-ing my closet to restructuring a complex application, if it's messy I'll tame the chaos (and enjoy doing it!).

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